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Amazon sees Prime Day sales boost amid supply chain snags 
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Dołączenie: Pon Kwi 12, 2021 11:17 am
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Post Amazon sees Prime Day sales boost amid supply chain snags
Amazon sees Prime Day sales boost amid supply chain snags


Amazon.com's Prime Day saw slotxo auto strong online sales growth in the United States on Monday
even as supply chain snafus and a robust spending appetite limited the level of discounts on popular
products like electronics.

Total online sales across all US retailers jumped 8.7 per cent from last year's levels to US$5.6 billion,
data from Adobe's Digital Economy Index released on Tuesday showed. Adobe did not provide
a breakdown of the data.

Amazon uses deals to boost the number of subscribers to its loyalty club Prime. This year, the event
coincided with the lifting of COVID restrictions in many countries as well as stiffer competition from
retailers like Target that are piggybacking on Amazon's past success.

On Monday, larger retailers saw online sales rise 28 per cent this year. In 2018, sales increased
54 per cent and jumped 64 per cent in 2019, according to Adobe’s figures.

Analysts estimate this year’s total Prime Day sales will range from US$9.5 billion to US$12 billion,
which would be a record for the event.

Toys, home appliances and electronics saw the biggest discounts, by Amazon and brands,
on the first day of this year’s Prime event - but even these were relatively low at 12 per cent,
5.2 per cent and 3 per cent respectively, according to Adobe. Prime discounts will end just before
midnight on Tuesday.

Indeed, a Reuters review of a basket of products sold on Amazon in different markets showed
electronics like the JBL GO 2 Speaker discounted just 6 per cent on Amazon's US website, compared
to between 20 per cent-32 per cent in Germany, Italy, Spain and France.

Śro Cze 23, 2021 10:36 am
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